Investing in Happiness

Venture Capital for Sleep, Health, Fitness and Leisure

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Investing in Sleep

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Investing in Health

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Investing in You

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Investing in Fitness

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Investing in Leisure

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Portfolio

Contact

Sleep

In the SHUFL Hierarchy of Happiness, sleep meets the first of the two deficiency needs for happiness. It is nothing less than essential for our brains to learn, memorise, and make logical decisions. It physically flushes the electrical noise from the synapses as it pulses deep and steady waves of electricity from front to back; it clears out our overloaded short-term memory bank so we are ready to take input properly the next day. It not only resets our brains but also our metabolism, our immune system and our energy systems. Poor sleep is associated with higher rates of depression, anxiety, immune system failure, stroke, heart failure, cancer, dementia, skin problems, and overeating. We all believe that life really only happens when we are awake – but that is only half the story. At SHUFL we are committed to investing in good sleep because we believe it is the absolute pre-requisite to happiness. From good sleep, everything springs. We love to partner with founders who share our passion for good sleep.

Health

Health meets the second of the two deficiency needs in the SHUFL Hierarchy of Happiness, after sleep. We all tend to take good health for granted… until we can’t. Life becomes seriously less happy without the underpinning of good health self-confidence. It’s only ever one or two degrees of separation between each of us and someone else who is battling a chronic, happiness-limiting condition. The spectrum of potential therapeutics is diverse - from exercise, diet and meditation through to medicines and other pharmacological solutions. The funding for these therapies inevitably tends to concentrate on the volume end of the scale – diseases that millions suffer from. For the smaller entrepreneur these economics are not the same and the rare, but just as limiting, conditions can be invested in. At SHUFL we are committed to investing in innovative health therapies because we believe that without the solid base of health self-confidence, happiness is always out of reach. We love to partner with founders who are innovating for better health.

Unicorn

We created SHUFL to partner with entrepreneurs who are building businesses in our core sectors. If you are one of those entrepreneurs we would love to hear from you. We can provide the financial and intellectual capital to help you grow your businesses. It’s your business, we never forget that. We won’t tell you how to do your job but we will help you to grow professionally as your business grows. We help clear the path; we help connect you to what you need; and we provide you with the growth capital to push on.

Fitness

In the SHUFL Hierarchy of Happiness, fitness of mind and body meets the first of the two growth needs for happiness. Building on the solid underpinning of good sleep and health self-confidence, being fit of mind and body releases the energy that allows us to pursue our dreams. Fitness provides the physical and mental resilience that empowers us to overcome barriers and threats to our happiness. At SHUFL we are passionate about investing in innovative fitness solutions because we believe that the path to happiness is both built and sustained through strong body and mind.

Leisure

At the top of the SHUFL Hierarchy of Happiness is Leisure - doing those things we really enjoy. Often the time we spend on leisure is limited in volume and quality because we being constrained by poor sleep, health and fitness. However, when we have good sleep, great health and we feel fit and energised then we can commit all of the freedom that has given us to doing the things we love. At SHUFL we are thrilled to partner with entrepreneurs who are creating innovative leisure solutions and powering human happiness.

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