Investing in Happiness

Venture Capital for Sleep, Health, Fitness and Leisure

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Investing in Sleep

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Investing in Health

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Investing in You

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Investing in Fitness

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Investing in Leisure

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Portfolio
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Health

Endocannabinoids (eCBs) and their receptors are found throughout the human body: nervous system, internal organs, connective tissues, glands, and immune cells. The eCB system has a homeostatic role, having been characterized as “eat, sleep, relax, forget, and protect.” In human studies, eCB system deficiencies have been implicated in schizophrenia, multiple sclerosis (MS), Huntington’s disease, Parkinson’s disease, anorexia, chronic motion sickness, and failure to thrive in infants. Caprica is developing pharmaceutical-grade botanical product for the purposes of both research and therapeutic development in the eCB systems. Licenced in Jersey under the innovative regulatory regime, Caprica is at the forefront of this exciting new health sector.

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Health

Uniti exists to make helping others easier than ever before. In a marketplace dominated by introspection - Uniti harnesses the power of social solutions to improve wellbeing. The app modernises the process of volunteering by creating a sustainable ecosystem for the third-sector, corporate world and community individuals to exist and work together. As the science shows - doing good, does you good. Join the Uniti Communiti today, and start making a difference.

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Leisure

ALECK are on a mission to make sport more safe, social and immersive. Their core product is the ALECK 006 which delivers crystal clear audio and comms for your snow helmet. Through a patented ergonomic design and a deeply integrated iOS and Android app, you can literally speak to anyone in your group across the mountain without taking your gloves off! When you’re done speaking, you can bang on the tunes and make tracks.

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Leisure

Reliked gives new life to fashion and beauty pieces from the world’s favourite influencers. Many of the world’s favourite influencers have overflowing wardrobes and through Reliked they can pass on their pre-loved picks to followers, fans and fellow fashionistas. The Reliked mission is to make it easier for followers to shop their favourite bloggers wardrobes at a fraction of the price, whilst helping influencers to sell their unwanted items. When £140 million worth of clothing is sent to landfill each year in the UK they are passionate about prolonging the lifespan of garments through reselling. Even better, from the very beginning of the Reliked launch, at least 5% of all sales have been and will continue to be donated to charity.

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Leisure

WeShop is a revolutionary social commerce platform which is truly social and truly commercial. Every minute of every day people are asking their friends for help and advice on products: “where did you get that dress from, what’s a good value bottle of Italian red wine, where was the hotel you stayed at last year, any good recommendations for a film or tv series......” However, creating a platform is not enough. We are creating a community of real users interacting with real friends about real products. The community will feel ownership of the platform and share in its success, whilst respecting it and being proud of it.

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Leisure

Coral is an augmented reality experience designed to challenge and subvert traditional social media paradigms. Founded in Jersey, Coral is an international effort with teams in the United States to push augmented reality forward and create a new, fresh spatial platform. With a design-first approach, Coral aims to create technology as beautiful as it is innovative. Boasting a team of professionals with backgrounds from the world's largest technology companies, there is certainly a lot more to come from Coral. Check back soon!

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Sleep

Valerian root has been helping people relax and get them to sleep for nearly 2000 years. It’s believed that valerian increases the amount of gamma amino butyric acid (GABA) in the brain. GABA is an amino acid that acts as a neurotransmitter in the central nervous system, reducing nerve transmission in the brain, calming nervous activity and anxiety. Valerian has been a popular alternative to prescription medicines for helping people remain calm since early Roman times – there’s even stories of Centurions giving their cohort a bit of valerian root to chew on the night before battle! You don’t need to be preparing for battle to benefit from Sleep Well!

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Health

Cleared by the FDA for the treatment of depression, anxiety and insomnia, and prescribed by over 14,000 providers nationwide, the Fisher Wallace Stimulator® has gained acceptance by the medical community by being clinically proven in multiple studies. It delivers a gentle electrical pulse that stimulates the brain to produce serotonin and other chemicals required for healthy mood and sleep. It has been proven in multiple published studies, and is preferred by doctors at Harvard, NYU, Cornell and other top institutions. To treat depression and anxiety, patients wear the device for 20 minutes per day while resting or going about normal activities. To treat insomnia, the device can be used within two hours of bedtime.

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Sleep

Have you ever dangled a leg outside your duvet in the night? You’ve got too hot, your sleep is disturbed and you fidget with you bedcover trying to get comfortable enough to fall back asleep. If the true purpose of a good night’s sleep is to allow body and mind to recover and repair then this irritating, and all-too-regular, occurrence could be far more damaging to your wellbeing than you realise. Recover Sleep is an intelligent temperature-controlled duvet that monitors and responds to the body, promoting efficient sleep, natural thermoregulation and optimal recovery. Designed to improve both the quality and duration of good sleep, it dynamically responds to your unique and changing thermal requirements throughout the night, drawing in cool air and pulling warm air away from the body. Recover Sleep gently guides users through each key sleep phase, helping them to fall asleep, enter deep sleep and wake up comfortably.

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Fitness

The easiest way to add technique coaching and correction to sport and fitness products. ASENSEI weaves motion capture into sports apparel, AI into camera systems and knowledge into software so that fitness equipment, training apps and Connected Fitness products can coach and correct your customer’s movement in real-time. It strengthens engagement by turning solo practice into instructional learning, locks in brand loyalty by connecting coaching to clothing and cameras, and increases retention by showing your customers measurable progress along a learning path. It’s practice. Perfected.

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Fitness

Proviz is an International Multi-Award Winning Sports Brand, distributed in 40 countries, sold online globally and acknowledged as one of the most innovative sports brands in the world. The premium British lifestyle brand is renowned for style, innovation and quality and has the largest range of specialist enhanced visibility & reflective sports products on the market, specifically designed to empower customers and therefore making a positive difference in their lives.

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SHUFL Venture Capital Limited JTC House, 28 Esplanade, St Helier, JE4 2QP, Jersey

Sleep

In the SHUFL Hierarchy of Happiness, sleep meets the first of the two deficiency needs for happiness. It is nothing less than essential for our brains to learn, memorise, and make logical decisions. It physically flushes the electrical noise from the synapses as it pulses deep and steady waves of electricity from front to back; it clears out our overloaded short-term memory bank so we are ready to take input properly the next day. It not only resets our brains but also our metabolism, our immune system and our energy systems. Poor sleep is associated with higher rates of depression, anxiety, immune system failure, stroke, heart failure, cancer, dementia, skin problems, and overeating. We all believe that life really only happens when we are awake – but that is only half the story. At SHUFL we are committed to investing in good sleep because we believe it is the absolute pre-requisite to happiness. From good sleep, everything springs. We love to partner with founders who share our passion for good sleep.

Health

Health meets the second of the two deficiency needs in the SHUFL Hierarchy of Happiness, after sleep. We all tend to take good health for granted… until we can’t. Life becomes seriously less happy without the underpinning of good health self-confidence. It’s only ever one or two degrees of separation between each of us and someone else who is battling a chronic, happiness-limiting condition. The spectrum of potential therapeutics is diverse - from exercise, diet and meditation through to medicines and other pharmacological solutions. The funding for these therapies inevitably tends to concentrate on the volume end of the scale – diseases that millions suffer from. For the smaller entrepreneur these economics are not the same and the rare, but just as limiting, conditions can be invested in. At SHUFL we are committed to investing in innovative health therapies because we believe that without the solid base of health self-confidence, happiness is always out of reach. We love to partner with founders who are innovating for better health.

Unicorn

We created SHUFL to partner with entrepreneurs who are building businesses in our core sectors. If you are one of those entrepreneurs we would love to hear from you. We can provide the financial and intellectual capital to help you grow your businesses. It’s your business, we never forget that. We won’t tell you how to do your job but we will help you to grow professionally as your business grows. We help clear the path; we help connect you to what you need; and we provide you with the growth capital to push on.

Fitness

In the SHUFL Hierarchy of Happiness, fitness of mind and body meets the first of the two growth needs for happiness. Building on the solid underpinning of good sleep and health self-confidence, being fit of mind and body releases the energy that allows us to pursue our dreams. Fitness provides the physical and mental resilience that empowers us to overcome barriers and threats to our happiness. At SHUFL we are passionate about investing in innovative fitness solutions because we believe that the path to happiness is both built and sustained through strong body and mind.

Leisure

At the top of the SHUFL Hierarchy of Happiness is Leisure - doing those things we really enjoy. Often the time we spend on leisure is limited in volume and quality because we being constrained by poor sleep, health and fitness. However, when we have good sleep, great health and we feel fit and energised then we can commit all of the freedom that has given us to doing the things we love. At SHUFL we are thrilled to partner with entrepreneurs who are creating innovative leisure solutions and powering human happiness.

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