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Investing in Happiness

Supporting good causes that promote better mental and physical health


The purpose of the SHUFL Foundation is to give happiness. We provide the funding and support to solve problems that private enterprise cannot reach.

The SHUFL Foundation has been created in recognition of the fact that not all of the challenges that people face in achieving wellness and happiness can be met through commercially-motivated, private sector enterprises. Sometimes, the motivations for entrepreneurship and investment don’t exist and as a result these problems do not get the cash and support they need.

The Foundation has been established to provide funding and support to those charities and other good causes that address those problems. Each successful investment in the SHUFL ‘Fund Zero’ portfolio will pay a minimum of 5% of the net SHUFL investment returns into the Foundation upon realisation of those returns.


We created SHUFL Capital to invest in happiness

We saw this as being a win-win because if the investments were successful then we would be creating more happiness in the world as well as generating investment returns for SHUFL Capital.

We created the SHUFL Foundation to double up on our commitment to creating happiness, a win-win-win.

Simon Webster,

Suzy Webster,


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