Our Privacy Notice


This privacy notice lets you know what happens to any personal data that you give to us, or any that we may collect from you or about you. It applies to all our products and services, and any instances where we collect your personal data.

About us

SHUFL Capital UK Limited is a company registered in England and Wales (registration number 14634485), whose business address is at, 6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom. SHUFL Capital UK Limited is an Appointed Representative of Enterprise Investment Partners LLP (FRN: 604439) who is authorised and regulated by the Financial Conduct Authority. 

For the purposes of the General Data Protection Regulation (‘GDPR’), SHUFL Capital UK Limited is the data controller under the Regulation, which means that we determine the purposes and means of processing personal data. We are registered with the Information Commissioner’s Office with registration number: ZB515716.

If you have any questions in relation to this privacy policy or how we collect, use or store your personal information, you can contact us by phone at: +447926313385.

Future changes to this privacy notice

We may change this privacy notice occasionally in order to reflect changes in the law, as well as our privacy practices. While we encourage you to check this notice on our website regularly, we will notify you should any substantial change take place. 

Data Protection Officer (DPO)

Our Data Protection Officer is Patrick Simpson. You can get in touch with Patrick using the contact details provided above or be sending him an email: patrick.simpson@shuflcapital.com.

What personal information about you do we process?

Personal information that we will process in connection with our products and services includes:

Where does your personal information come from?

We will collect personal information from the following sources:

What do we use your personal data for?

We use your personal data for the following purposes:

What are the legal grounds for our processing of your personal information, and when can we share it with others?

 We rely on the following legal bases to use your personal data:

To follow guidance and recommended best practice of government and regulatory bodies

To carry out monitoring and to keep records of our communications with you and our staff

For market research and analysis and developing statistics

For direct marketing communications

Where we need to share your personal information with people or organisations to run our business or comply with any legal and/or regulatory obligations

Where we have a reasonable business case to do so

We are an authorised representative, and as such may be required to process data to comply with the FCA’s rules. This may mean that we are unable to erase your data in certain circumstances, if to do so would result in a breach of the FCA’s record keeping requirements.

For some direct marketing communications

When do we share your personal information with other organisations?

We may share information with the following third parties for the purposes listed above:

How and when can you withdraw your consent?

Where we rely upon your consent to process your personal data, you can withdraw this at any time by contacting our Data Protection Officer (details above).

Is your personal information transferred outside the UK or the European Economic Area?

SHUFL Capital UK Limited is based in the UK, but sometimes your personal information may be transferred outside the European Economic Area. If we do so, we will make sure that suitable safeguards are in place, for example by using approved contractual agreements, unless certain exceptions apply. 

How do we share your information with Fraud Prevention Agencies?

We don’t

What should you do if your personal information changes?

You should tell us as soon as possible so that we can update our records. You can do so via the ‘contact us’ section of our website. 

Do you have to provide your personal information to us?

You do not have to provide your personal information to us should you not wish to. However, we are unable to provide you with our products or services if you do not provide certain information to us. In cases where providing some personal information is optional, we will make this clear.

Do we do any monitoring involving processing of your personal information?

In this section monitoring means any: listening to, recording of, viewing of, intercepting of, or taking and keeping records (as the case may be) of calls, email, text messages, social media messages, in person (face to face) meetings and other communications.

We may monitor where permitted by law and we’ll do this where the law requires it, or to comply with regulatory rules, to prevent or detect crime, in the interests of protecting the security of our communications systems and procedures and for quality control and staff training purposes. This information may be shared for the purposes described above.

How long do we retain your personal information?

Unless we explain otherwise to you, we’ll hold your personal information based on the following criteria:

What are your rights under data protection legislation?

Here is a list of the rights that all individuals have under data protection laws. They don’t apply in all circumstances. If you wish to use any of them, we’ll explain at that time if they are engaged or not. The right of data portability is only relevant from May 2018.

You have the right to complain to the Information Commissioner’s Office which enforces data protection laws: https://ico.org.uk/. 

Your right to object

You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests. You can contact us by going to the Contact Us section of our website to exercise these rights.

What are your marketing preferences and what do they mean?

We may use your home address, phone numbers, email address and social media or digital channels (for example, Facebook, Google and message facilities in other platforms) to contact you according to your marketing preferences. You can stop our marketing at any time by contacting us using the details below or by following the instructions in the communication.

How can you contact us?

If you have any questions about this privacy notice, or if you wish to exercise your rights or contact our DPO, you can contact us via the methods listed above in the ‘Data Protection Officer’ section.


All individuals have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if they have concerns about how we handle information. Any concerns can be reported via the ICO’s website https://ico.org.uk/concerns/ or over the telephone, by calling 0303 123 1113. 

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