Why

Our purpose at SHUFL is simple. We invest in happiness.

We created SHUFL to partner with entrepreneurs who are passionate about the same things we are. Our belief is that human happiness is a naturally-occurring phenomenon that arises if four key foundations are in place - sustained good sleep, health self-confidence, fitness of body and mind spending as much time as we can doing things we really enjoy.

We see these foundations like a pyramid with sustained good sleep and great health at the base underpinning everything else. Sleep and health are deficiency needs and, without them, happiness is like sand through our fingers.

With sustained good sleep and a strong confidence in our health we can work on our mental and physical fitness, which itself empowers us to focus greater energy on our leisure time doing the things we love. We call this pyramid the Hierarchy of Happiness.

Hierarchy of Happiness

We believe that these foundations work in strong synergy with each other. A weakness in any of them undermines our chances of being happy. We have written this this synergistic relationship between the foundations as a formula for measuring human happiness – the Human Happiness quotient.

Human Happiness quotient (HHQ) equation

The numerators in our equation are our four foundations:

SHUFL accronymn meaning

And the denominator is:

SHUFL accronymn meaning

We see a virtuous circle where the improvement in any or all of our four foundations will improve happiness. As improvement in the foundations of happiness increases…

…unhappiness decreases.

We believe that by investing in those four foundations we are investing in happiness itself.

Calculate your HHq

How do you rate the quality of Sleep you get, with 10 being great and 1 being terrible?

1 2 3 4 5 6 7 8 9 10

How do you rate your Health, with 10 great and 1 being terrible?

1 2 3 4 5 6 7 8 9 10

How do you rate your Fitness, with 10 being great and 1 being terrible?

1 2 3 4 5 6 7 8 9 10

How do you rate the quality of your Leisure time, with 10 being great and 1 being terrible?

1 2 3 4 5 6 7 8 9 10

How unhappy are you with your life in general, with 10 being very unhappy and 1 being very happy?

1 2 3 4 5 6 7 8 9 10

Your HHq is:

We believe that an HHq over 50 represents the start of feeling happy.

Our mission is to partner with businesses who strengthen these four foundations, providing the financial and intellectual capital to those teams and ideas that are successfully targeting improvements in Sleep, Health, Fitness and Leisure.

Contact

Please upgrade to a modern browser

This website requires a modern browser to display, such as Firefox, Chrome, Safari or Edge.

Please install a modern browser to continue.